This program is designed to promote good attendance, improve technical and academic grades, and encourage community service by students. The ICTC program is based upon similar industry incentive models.

The Challenge Program, Inc. , was specifically designed to build a bridge between students in high school and the business community by providing incentives to students for goals they achieve while in school. High school sophomores, juniors, and seniors are encouraged to perform well and are rewarded in the following four categories: Community Service, Most Improved, Best Overall GPA, and Best Attendance.

Twelve money awards of $250.00 are presented to students at the end of the year. Awards are given for each of the categories in each of the Tenth, Eleventh, and Twelfth grades at ICTC. This program is designed to motivate the students the same way that businesses reward exceptional employees-- they are given a bonus when they do an exceptional job.

Dan Perkins, founder of MTS Technologies, Inc., started the Challenge Program. He began working for just a few cents a day at the age of eleven and through his solid business values and strong work ethic, Mr. Perkins became very successful. Because of his good fortune, Mr. Perkins wants to give back to students a lot more than just a few cents. In its first year, the Challenge Program included only one school, but the program now has skyrocketed. For the 2006-2007 school term, The Challenge Program, Inc. estimates that more than 70,000 students in 150 schools will hear the program's message. During Spring 2007 award ceremonies, more than 864 students will receive more than $216,000 in rewards.

To fund money for the program, the Challenge Program has business sponsors such as Reschini Group.